The Ethical Theories Of Philosophy Essay - 2014 Words

Surname 9 Name: Instructor s name: Course: 13 April 2016 ETHICAL THEORIES IN PHILOSOPHY Section one: Introduction Part of being human is the ability to distinguish good from bad and vice versa (Rachels 9). Human nature is a ground for practical and moral norms that is; morality directs us to real human fulfilment. Great thinkers have formulated and developed a significant number of enduring moral principles over the centuries. Philosophy, like other social fields and also like individuals, draw on these principles, but this does not always make moral decisions easy. The principles are not entirely consistent, especially in sorting through dilemmas. The principles may include: The Utilitarianism by John Stuart Mill declares that morally right decisions are those that result in ‘happiness for the greatest number. Kant s Duty Defined Morality explains how acts performed out of duty have moral worth. Aristotle s Virtue Ethics dictates that moderation is the best course. Divine Command theory holds that proper decisions follow God s will. And lastly, Natural Law id grounded in the notion of an eternal law (in God). According to this paper, the Kant s Duty Defined Morality is better than the other ethical theories. Section two: Explanation of Philosophical views Utilitarianism It was founded by Jeremy Bentham, later developed by James Mill and perfected by his son John Stuart Mill (Rachels 13). It is called the principle of utility. It is a democratic principle ofShow MoreRelatedMy Personal Philosophy Of Leadership1208 Words   |  5 Pageshis daily life. Many use this philosophy without even consciously doing so; others will question almost all decisions they make. My personal moral philosophy is closely tied to my philosophy of leadership. I reside in the first category of people, those that operate in a moral philosophy that has not been specifically identified, but is strongly tied to my faith. This paper will allow me to express my own personal and leadership philosophy. My personal philosophy has been molded and developedRead MoreEthics in the Workplace1201 Words   |  5 PagesClassical and Contemporary Ethical Philosophies Ethical philosophies served as guide for people in the workplace to make moral decisions in conducting business. There are classical normative ethical philosophies as well as contemporary ethical philosophies being used. They have been applied in the different levels or dimensions of the business organizations. People do know that there are business organizations that have disregarded ethical standards and encounters ethical issues inside their companyRead MoreAnalysis Of Stanley Hoffman s Duties Beyond Borders : On The Limits And Possibilities Of Ethical International Relations Essay1566 Words   |  7 PagesStanley Hoffman, the author of Duties beyond Borders: On the Limits and Possibilities of Ethical International Relations (1981), has said, â€Å"†¦ morality is not merely a matter of ends or intentions, and that the likely consequences of acts must be taken into account. †¦ [A] morality that relies exclusively on expected, calculated outcomes is not acceptable either†¦Ã¢â‚¬  This book is one of many books what I am surveying now for my current research work which is roughly entitled â€Å"Evaluating the PossibilityRead MoreAristole962 Words   |  4 PagesEthics in Aristotle’s Philosophy Ruth Geter AC 504 Ethical Issues in Business and Accounting Unit 2 Assignment July 19, 2016 Aristotle Philosophy Introduction I have chosen Aristotle as my philosopher. â€Å"He was the first to argue that equals should be treated equally, and unequal’s should be treated unequally in proportion to their relevant differences† (Brooks and Dunn, 2014). In today’s society people sometimes lose sight of being ethical and often know what is right but chooses to notRead MoreEthics1435 Words   |  6 PagesSome Fundamental Concepts in EthicsEthics may be broadly defined as that division of philosophy which deals with questions concerning the nature of value in matters of human conduct.While virtually all people are concerned with making ethical judgments and decisions, philosophers in particular are concerned to  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a) explicate the nature of such judgments in general  and  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   b) provide criteria for determining what is ethically right or wrong, and  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   c) ana lyze the groundsRead MoreEthical Objectivism Vs Ethical Relativism1737 Words   |  7 Pages Philosophy has many different theories and distinctions between different mindsets. Some are polar-opposites from each other, some are eerily similar; philosophy can be confusing with their definitions. As an example, the ethical relativism and universalist/objectivist ethical theory. These two contain the same ideas yet have a very big difference. If not properly studied, these two can be easily mixed up. Starting with ethical relativism, according to Analyzing Moral Issues, their definition isRead MoreMoral Philosophy And Its Strength And Weaknesses1350 Words   |  6 Pagesmilitary officer. In other words, I will search for my moral philosophy. Furthermore, I will explain my moral philosophy and its strength and weaknesses and how I will abide by my moral philosophy in my personal and professional life. Ethical theory helps to explain my moral philosophy and its strength and weaknesses. Consequentialism, deontology, and virtue ethics are three main traditions in ethical theory. The consequentialist theory holds that only the outcome of actions matters morally. OurRead MoreDeontology : A Sound Ethical Theory1312 Words   |  6 PagesDeontology: A Sound Ethical Theory The study of ethical theories has been proven to be somewhat of an acrmonious and challenging matter. Cultures and societies all over the world have different ideas on what should be considered morally right and what is morally wrong. With certain bias towards right and wrong based on culture and/or upbringing, studying and fully understanding each theory with an open mind can be quite difficult. Grasping each idea and making a choice as to which theory to adopt is alsoRead MorePhilosophy Is Completely Different From Psychology956 Words   |  4 PagesPhilosophy is one of the most interesting subject. Many people assume and confuse it with psychology. Philosophy is completely different from psychology. Psychology is how a person feels about a topic, while philosophy is how you ought to feel about the topic. The purpose of philosophy is to understand an argument, not emotional, but logically. Only by truly understanding an argument, one can improve his/her thinking. Within philosoph y, there are many ethical theories. Such theories include: theRead MoreI Believe Act Utilitarianism Is The Strongest Ethical Theory958 Words   |  4 PagesPhilosophy is one of the most interesting subjects. Many people assume and confuse it with psychology. Philosophy is completely different from psychology. Psychology is how a person feels about a topic, while philosophy is how you ought to feel about the topic. The purpose of philosophy is to understand an argument, not emotional, but logically. Only by truly understanding an argument, one can improve his/her thinking. Within philosophy, there are many ethical theories. Such theories include: the

Helping The Homeless And The Hungry - 1518 Words

Helping the Homeless and the Hungry How does a person help someone who is mentally and physically under nourished? A person whom has gone through one of the hardest struggles in life and barely passing by? As a person who possibly has never experienced this in the least, start by helping a person who has gone through so much? A person terribly struggling, whether homeless or hungry. Or both. And how do they make it out of such a deep endeavor? These are the questions that can be asked in a number of ways and by a number of people; most likely more than we think. Questions that should not only be answered, but be encouraged to engage with to expand the knowledge of a man s brain by simply explaining problems that everyone should be aware of. This important issue is perhaps one of the most ample problems the human race contains right now. It may be widely known, but by far not the most helped cause. â€Å"Our economic system causes poverty when a few (the 1 percent) make millions and many (of the other 99 percent) canâ €™t find a job at all, let alone one that pays a living wage so workers don’t need Medicaid, the Supplemental Nutrition Assistance Program or other government programs† (Feed The). Instead of contributing to terminate this issue, people living in this country are more occupied fighting the battle of gay rights than fighting against hunger. This country should be very capable of maintaining the amount of the homeless and hungry to a minimum, yet here we are.Show MoreRelatedShould Welfare Be More Charity Impact On Homeless, Hungry, And Many1686 Words   |  7 Pagesgentleman on the corner with his small family, Wife and young son, with a cardboard sign that read, â€Å"HOMELESS, NEED FOOD, MONEY FOR DOCTOR BILLS.† The man was rugged and could obviously use help. His right leg had been amputated, so he definitely needed assistance. One may wonder in this instance, â€Å"Where are the charities?† The groups are nowhere to be found. There should be more ch arity impact on homeless, hungry, and such because of instances like this. For poor or less fortunate families, philanthropicRead MoreWhy Children Alone Or With Their Families Become Homeless?1108 Words   |  5 PagesImagine feeling hopeless, lost, and alone. Feeling like all doors have closed, and knowing surviving day by day is your daily task. Surprisingly, â€Å"[a] staggering 2.5 million children are now homeless each year,†countless innocent children and their families are impacted by a destitute life style (â€Å"National Center†). Fortunately, efforts are being made to address homelessness constructively. Statewide organizations such as Covenant House and local organizations like The Maslow Project are hopingRead MoreGovernment Assistance893 Words   |  4 Pagestheir help. They need to stop helping the ones in this magnificent country of ours such as: drug addicts, illegal immigrants, and all those people who live to take advantage of the system and find loopholes. They need to do background checks on the people who they assist and do quarterly personal check-ups to make sure they are spending this countries tax money on the right things. They need to help out the homeless more, as well as the people that are almost homeless for next to uncontrollable reasonsRead MoreMother Teresa s Acceptance Speech Analysis1298 Words   |  6 PagesAugust 26, 1910 and died on September 5, 1997 at the age of 87. She was a sister in a Roman Catholic Church located in India. With that said, she was very tight-knit with the values she’s accustomed throughout all her years of Catholicism. She began helping â€Å"the poorest of the poor† because that’s where she believed God was pointing her. She was able to help kids become literate, families become healthy and inspired others to do the same. Though she was constantly tired, she believes that it was prayerRead MoreChild Hunger in the USA Essay1445 Words   |  6 PagesThe United States is known as the wealthiest country in the world. But, there are many people that cant afford to buy food for their families, many are also homeless. â€Å"While hunger affects people of all ages, its particularly devastating for children even short-term episodes of hunger can cause lasting damage.(â€Å"Child Nutrition Programs) Child hunger in the United States is caused by poverty, unemployment, food insecurity, and food shortage; however there are many solutions to this problem likeRead MoreOur Obligation to Help the Homeless928 Words   |  4 Pageseven cross your mind as being a possibility, but this is reality for over 100 million people worldwide. All of us can do something to help those suffering. And it’s our sole responsibility to help those in need, including the homeless. A common stereotype for the homeless includes being lazy or unwilling to help themselves. However, homelessness is often a direct result of poverty and a lack of affordable housing. But for those remaining they include substance abusers, the mentally ill, or moreRead MorePoverty And Poverty1399 Words   |  6 Pagesespecially in Detroit. You may see homeless people sleeping in the underpasses of freeways or walking and sitting on street corners or holding up a sign asking for some support for their next meal. We all have seen homeless individuals and thought it was not our problem for their circumstances or maybe had a belief he/she was lying about their situation. Many of us make a choice to give money or buy food, but there are others who make a choice to ignore or overlook the homeless population. Society has placedRead MorePoverty in Third World Countries1654 Words   |  7 PagesHelping poor people is ethical behavior and everyone should do it in order to continue our lives . Every year, there are millions of people at risk of going hungry. There are ways people can end poverty all around the world. People can eliminate poverty if we work together to fight it and avoid selfishness. Rich countries often give financial aid to poor countries, but it does not solve poverty. People always say they feel sorry for poor people and the rich love them, but they never do their partRead MoreIn Bradford County There Is A Major Problem With Poverty.960 Words   |  4 Pageshousing. Because of the poverty rate and lack of resources for the poor, Bradford County needs a shelter. A shelter can offer a temporary home for immigrants and regular citizens who need somewhere to live. Shelters usually offer meal programs for the hungry. Shelters can help in giving people the medical and nutritional attention they need. A shelter can offer many volunteer positions to those who would like to help those in their community. In all aspects, a shelter can help the community. A shelterRead MoreEssay on Poverty in America: Hungry Children1601 Words   |  7 PagesHungry Children The United States is known as a the wealthiest country on the planet. There are many poor people in this country that cant afford to buy food for their families; many are homeless. â€Å"While hunger affects people of all ages, its particularly devastating for children even short-term episodes of hunger can cause lasting damage (â€Å"Child Nutrition Programs). Child hunger in the United States is caused by poverty, unemployment, food insecurity, and food shortage; however there are many

Sustainability of Sonnenwagen Aachen Organization †Free Samples

Question: Discuss about the Sustainability of Sonnenwagen Aachen Organization. Answer: Sonnenwagen Aachen is an organization which has developed the innovative design of the solar cars. The organization was founded by the association of motivated students who considered that solar technology can be used for manufacturing of cars. It is utilized the concept of solar e-mobility in the development of cars which will be future of the transportation system (Team Sonnenwagen Aachen, 2017). In the present, several environmental issues have arisen due to the use of technology and energy consumption. With the deterioration of the natural energy resources, the focus of the world is on using the renewable energy resources for the energy requirements of the people. The solar cars developed by the organization are based upon the concept of electromobility. The solar cars are manufactured by the organization is based on the concept of green mobility and ecological future. There are several challenges associated with the development of solar cars which is different from the manufacturing process of the traditional cars (Team Sonnenwagen Aachen, 2017). The primary challenge in the manufacturing of the cars is that the weight and the aerodynamic design of the cars. In order to combat these issues, the organization has used the lightweight construction and fiber composite materials. In order to increase the speed of the vehicle, the organization has adopted the technology to reduce the wind resistance. The recent cars developed by the organization are driven by solar cells which is a successful example of propulsion by regenerative energies. The recent innovation of the organization shows that solar cars can be developed which can run on roads (Erikson, Robnson, Brase Cutsor, 2016). Moreover, it can be discussed that these cars are economically viable as they will reduce the expenditure of gasoline and fuels. These cars can run on the solar energy which is available freely all across the globe. Although these cars will be costly initially, due to high research and development cost, the overall cost associated with these cars will reduce as they will not require fuel to run (Brebbia Popov, 2007). Furthermore, one of the crucial concerns in the present day cars is the negative impact that they have on the environment. The gaseous emissions by the cars have a negative impact on the environment and causes pollution. It is one of the major factors which contribute to the air pollution. It can be critiqued that the adoption of the solar cars can reduce the environmental pollution of the transportation system. It will contribute to positive and healthier environment which is essential for the sustainable environment (Erikson, Robnson, Brase Cutsor, 2016). It can be concluded that the Sonnenwagen Aachen is a pioneer organization which contributes to the development of solar vehicles. It has designed and invented solar powered cars which can reduce the environmental and economic impact of the transportation system. These cars will be economical as well as they will not require fuel and will run on solar energy which is freely available. The innovative cars developed by the organization have immense potential and will contribute to the future of transportation system. References Brebbia, C.A., Popov, V. (2007). Energy and Sustainability. WIT Press. Erikson, L.E., Robnson, J., Brase, G., Cutsor, J. (2016). Solar Powered Charging Infrastructure for Electric Vehicles: A Sustainable Development. CRC Press. Team Sonnenwagen Aachen. (2017). Solar Car: Our Mission. Retrieved on 19 May 2017 from https://www.sonnenwagen.org/en/solarauto

Sociology Identity Essays - , Term Papers

Sociology: Identity Identity-?Ones personal qualities.?Identiy is something only he or she can fully define. My uncle says I am affectionate,cheerful, and calm. My grandmother sees me as slim, pretty and sweet. My dad described me as perky, cheerful and happy, my mom says beautiful, gentle, and self-conscious. These adjectives describe me accurately, yet they are only abstract versions of me. Adjectives cannot begin to describe me and I aknowlege these descriptions for what they are, a condensed translation from my outward self to the world. It is impossible for anyone to understand me completely because nobody has experienced the things I have. My mother has never cherished a raggedy doll named Katie and my father never spent hours upon hours making collages and scrap books for his future children. My uncle never hid in the back of a pick-up-truck and traveled four hours to New York and my grandmother has never walked hours in the rain looking for the Queen of England. My identity is something only I c an define. Think of a stacking doll. Each outer doll removed reveals another; smaller and more volnerable than the previous. With each section combined there is a whole, but with only a section you cannot see the doll in it's entirety and it is impossible to see whether another is hiding inside. Ones identity is similar. With little knowlege of a person it is impossible to know what is inside and whether there is more to see. Identity is broader than one word definitions, different aspects such as feelings and memories contribute. In order to get the full sense of who a person is, the inner layers must be revealed. The outer layer is how people see me. ?Pretty? was an adjective my family and friends used to describe me. Pretty/?Pleasant to behold.? Though this phrase is not meant to be negative, It makes me feel like I am stupid and that my family couldn't think of adjectives indicating intelligence or creativity. Pleasant means enjoyable... agreeable... welcoming. When characterizing my identity I don't want ?pretty? to be the first word that pops into peoples minds. ?Pretty? says: dull and uninteresting. People in school know me, not because I score winning points in basketball games, or come in first in swim meets. People know me because I am supposedly ?good-looking.? Sometimes I feel like I don't have an identity aside from the way I look, and my definition of identify doesnt include appearance. I sometimes list the things that identify me. My strongest features are my ?different? hair and my ?clear skin.? People have often told me that I should be a ?hand model? or go into commmercialism because I have a ?unique smile? These compliments put a temporary smile on my face, but having clear skin does not make me feel good about myself. Having clear skin does not give me the confidence and self-assurance I need to be happy and accomplish my goals. But according to the majority of my friends and family:my looks are going to get me the farthest ? So I guess in a way my looks are my identity. The problem with characterizations and first impressions is that I don't give an accurate perseption of the real me. I often seem ditsy and spacy, and sometimes I act in a way that doesnt portray the real me, and that frustrates me beyond words. My friends call me ?bubbly,? ?silly,? and ?funny? trying to think of a way to say ditsy that wont hurt my feelings, and these traits aren't neccisarily bad. Atleast I have characteristics that make others happy and cheerful when they are around me. Maybe my identity is best summed up as spacy, ditsy, and distracted. ?Eventhough my grades arent wonderful, and I don't ride a horse six days of the week, atleast I have the amazing ability to understand everyones pain.? A year ago this sentiment was what kept me confident, but lately I have been struggling to believe my friends even like me. Somewhere between junior and senior year I have started analyzing my personality and trying to figure out who I am, and I'm not happy with what I have found. The problem isn't so

Letter Form a Birmingham Jail Mlk Essays

Letter Form a Birmingham Jail Mlk Essays Letter Form a Birmingham Jail Mlk Essay Letter Form a Birmingham Jail Mlk Essay Essay Topic: Letter From Birmingham Jail Oppressed feelings: No longer Dr. Martin Luther King Jr. was incarcerated after fighting for his rights in a nonviolent peaceful protest to fight, exercising the first amendment of the Bill of Rights, and the Freedom of speech; an automatic given for those who do not consist of colored skin. In response, Dr. King wrote a powerful letter to the â€Å"genuine† clergymen announcing his strong opinions and beliefs toward segregation, discrimination, and racism. Dr. Martin Luther King Jr. executed such an overwhelming piece of writing expressing the poor treatment of African Americans, the explanations of his actions, and his opinions regarding a true and better government. He expressed his desire and faith for the greater good and change in this letter with the use of emotional appeals such as imagery, diction, and descriptions of his harsh personal experiences regarding segregation and discrimination because of his skin color. Paragraphs 14 and 15 consists of emotional twists from unjust laws and release a combination of emotional and harsh events from the African American’s reality that bring the reader into their perspective from a hated level. In these paragraphs, Dr. Martin Luther King Jr. gets more personal and specific about the harsh treatment of African Americans and personal experiences regarding their harsh reality. Imagery shows all throughout this paragraph to create powerful and tear quenching emotions from the reader to get you to at least slightly understand their perspective. Dr. King immensely expresses what not only he, but all African Americans are and have been going through. He is able to paint a picture in the readers’ head of the abuse, pain, and hatred they have felt. But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate filled policemen curse, kick, and even kill your black brothers and sisters; when you see the vast majority of your twenty million Negro brothers smothering in an airtight cage of poverty in the midst of an affluent society†¦(218). All I see is hate filled police and Caucasian’s with disgust in their face causing undeserving pain to people that only have one difference: their skin color. Although I was not there to personally experience this torment, Dr. King is able to withdraw my emotions with just the truth, and put me on his side. His picture withdrew disgust and angriness for what our society is and how human beings can be. That little piece of the actual paragraph is just a glimpse. Dr. King goes on and on about their mistreatment. They are not just pained physically, but they are also haunted emotionally and mentally as well, â€Å"When you are harried by day and haunted by night by the fact that you are a Negro, living in constantly tiptoe stance, never quite knowing what to expect next, and are plagued with inner fears and outer resentments; when you are forever fighting a degenerating sense of â€Å"nobodiness†Ã¢â‚¬ ¦Ã¢â‚¬  (218). Personally, feeling alone and insignificant is one of my worst fears about life, and Dr. King along with â€Å"twenty million† others suffered from this feeling for centuries. Imagery was able to capture my full attention in this paragraph, allowed me to see a glimpse of their pain, suffering, and mistreatment. With the powerful impact of imagery in these paragraphs, it certainly wasn’t the only strategy he used. Diction was an immeasurable aspect of this paragraph. The structure of Dr. King’s vocabulary was eloquent and delivered in such a structured, skillful manner that he was able to draw tear-filled emotions to his audience. He used words such as ‘curse’, ‘kick’, ‘lynch’, ‘kill’, ‘smothering’, ‘humiliated’, and ‘despair’. These words are able to describe to the reader of the completely atrocious way people treated each other because of such an insignificant matter, the difference in skin color. Just reading these chosen words and how well it played with imagery, I winced. Using diction is shown to be powerful in this case because if Dr. King were to have only said, ‘mistreatment’, ‘abuse’, or ‘discriminated’, it would not have withdrawn as much emotion from his audience at the time and the readers now. His in detail descriptions of his barbaric treatment and personal experiences is the most influential and compelling strategy in paragraph 14 and 15. The disturbing events that occurred in that time period showed how cruel mankind to be. Dr. King shares experiences such as explaining to his children their harsh realities at that moment in time: When you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six year old daughter why she can’t go to the public amusement park that has just been advertised on television, and see tears welling up in her yes when she is told that Funtown is closed to colored children, and see ominous clouds of inferiority beginning to form in her little mental sky†¦When you have to concoct an answer for a five year old son who is asking: ‘Daddy, why do white people treat colored people so mean? (218). Children are thought to be so innocent, pure from hatred, and chance giving and then when their littl e hearts are corrupted to think they are less than someone else, and they feel like they are in a world full of hurt, what are they to do then? Dr. King also shares his bleak experiences of witnessing that hatred be performed with murder and being denied what is thought of as automatic rights. These personal experiences not only keep your nose to the paper, but it is appalling to know the easy capabilities we hold as human beings to torment others for little things not only mentally, but physically, to the point of taking their lives completely away from them. These lives taken lived a life where they were beaten and never shown the feeling of whole freedom and life without hypothetical chains. Dr. King was able to use these experiences to squeeze emotions out of his audience. They not only described their cold facts, but it brought me to his level of understanding and on his side. Dr. King did more than just simply explain their experience. Dr. King described that they have been waiting â€Å"for more than 340 years for† their â€Å"constitutional and God given rights† and watching other nations such as â€Å"Asia† and â€Å"Africa† move â€Å"with jetlike speed toward gaining political independence†, but how the United States was still creeping â€Å"at horse and buggy pace toward gaining a cup of coffee at a lunch counter† (217). He talked about how it was appalling for someone who never had to watch â€Å"vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim† (218) to say, â€Å"Wait. That with everything they have been through, they cannot and will not endure it any longer. He strongly felt that this could happen no longer, and that if it took â€Å"disobey[ing] unjust laws† (218) then he would. These paragraphs proved to be a monumental breakthrough for this letter. He described how he wasn’t going to take it any l onger. After a lifetime of witnessing hate, ignorance, and abuse, personally being discriminated and segregated against for his skin color, and being thrown in jail for peacefully protesting, exercising the first mendment, he was still standing strong in his beliefs, not backing down. He was able to persevere through so much, and he wasn’t going to stop until his point was being made and change was happening. Dr. Martin Luther King Jr. was able to execute these immaculate paragraphs through emotional appeals (diction, imagery, and personal experiences) to minimally just slightly understand what he has been through, and that he will not back down or tolerate it any longer. His cruel reality was not the only thing to breakthrough his audiences’ exterior but his strong will and genuine personality was able to make a huge impact. Through everything, and only being shown hate and violence, he retaliated with calmness, peaceful protests, and nonviolent maneuvers. This was more than the rest of the human race was able to do. After that, Dr. Martin Luther King deserves all the respect in the world.

7 Ways To Stay Positive While Job Searching

7 Ways To Stay Positive While Job Searching It’s so easy to succumb to frustration while looking for employment. There’s always that moment of despair as  the form rejections to our applications keep on pouring in  when we think there’s no way we’ll ever find our dream job. But it’s always better to be proactive than to remain passive- there’s no sense wallowing in doubt. When you feel the negativity start to creep in, try one of these instead.1. Tap into your strengthsEven if you don’t feel like you have any†¦you do. Sit yourself down for five minutes and list 5-10 things you do really well. These can be relevant to your career or just relevant to your capacity for success. This to-do acts as  a good reminder of your worth and can be repeated frequently!2. Rest on your laurelsSame strategy. Sit down and make a list of a few major accomplishments in your life thus far- milestones you’ve achieved. Then think about whether you ever doubted your ability to make th em happen. Probably, you did. This next milestone is no different.3. Let it goYou don’t have to be religious to take a step back and gain a little perspective. Try mindfulness meditation, or just contemplate for a moment the idea that there is something bigger, much bigger, at work in the world than you and whether or not you get this job. Taking that deep breath can really reset your sense of scale.4. Phone a friendRather than holing up in isolation, ask for help. Tap into your network of friends, or even colleagues, for solace. Tell them you’re feeling down about yourself and the job hunt process. Chances are, they’ll give you the pep talk you need.5. Keep movingDon’t just sit there staring at your empty inbox and feeling sorry for yourself. Get out of the house and do something- preferably something that isn’t all about you. Check out some local volunteering options. You’ll feel better having helped someone.6. ExerciseIt’s good for you. It will increase your quality of life, decrease your stress, and release a cascade of endorphins that can’t help but make you feel a little better.7. RelaxStarting to feel totally overwhelmed? Make sure to check in with yourself frequently and acknowledge your fears and emotions. If it’s all getting to be a bit too much, take a break for a day- or even a couple of weeks. The recharge time won’t cost you much, and might just give you the boost you need to get back out there.

Global cooperation Essay Example | Topics and Well Written Essays - 250 words

Global cooperation - Essay Example Issues like the ravaging HIV/AIDS that has seen so many persons wiped out from the face of the earth is only possible to tackle with the window of international cooperation. Economic issues like the 2007 global depression would only be tackled when there exists some cooperation amongst the nations of the world. It is in such scenarios that technocrats from all over the world meet and deliberate on how to save the world economy while taking care of individual states interest. (Frieden 2012) Sporting actions like the Olympics and the FIFA Football World Cup can only take place when there is global cooperation and the benefits of such events have all been there for all to see hence it cannot be disputed in any way. Finally it is only through global cooperation that peace could be maintained amongst the nations of the world. The occurrence of the world wars was partly due to a lack of a clear roadmap to achieve this objective of international

The role of strategic management Essay Example | Topics and Well Written Essays - 3500 words

The role of strategic management - Essay Example Orgniztions operte in rpidly chnging environment, nd for this reson it is vitl step to stipulte minor detils nd predict ll chnges needed for strtegy implementtion. BMW is Europen utomotive leder operting on the mrket since 1922. t the beginning of the 21st century, BMW is influenced by interntionl economic integrtion, removl of brriers to business nd trde nd incresed competition (BWM Home Pge. 2007). Following Hill & Jones (2004) strtegic mngement is importnt for successful orgniztionl performnce becuse it involves pre-determined course of ction which helps to provide purpose nd direction for members of n enterprise. The plnning process is ided by working in n environment which is conducive to it. Strtegic mngement influences its orgniztionl structure, processes nd reltions. BMW orgniztionl structure cn be identified s mtrix structure. Within the compny, the performnce of ll deprtments is closely relted to delegtion of uthority, but it includes ll res of mngement nd requires gret del more thn hnding uthority to subordintes (Hill & Jones 2004). The dvntge is tht it is esy to control ll ctivities nd implement generl nd unified policy. The disdvn tge is complicted "bureucrtic" structure which slows decision-mking nd chnge processes. Production nd sles re the first functions to be decentrlized nd finnce nd humn resources the lst. The degree of centrliztion is not esy to determine. Some decisions must be tken loclly nd mngement must decide wht re vitl decisions nd keep these, then delegte the rest. High degree of decentrliztion tkes plce in some production res where less checking is needed on decision, especilly if few people need be consulted on decision, or if the greter the number of functions ffected by decisions mde t lower levels (Hill & Jones 2004). Following Ry Zimmermn, Executive Director of BMW: The nine person Board of Directors establishes policy and overseas the overall operations of the BMW Motorcycle Owners of America. The Board holds the Executive Director responsible for the execution of the policies and daily operation of the club. there is also a "dotted line" relationship between some of the staff members and the different members of the Board. For example, our Treasurer and the Accountant work hand-in-hand on a number of projects related to financial reporting". This type of orgniztionl structure benefit overll well-being of business becuse it determines the nture of reltions, mkes possible the ppliction of the process of mngement nd cretes frmework of order nd commnd through which the ctivities of the orgniztion cn be plnned, orgnized, directed nd controlled (Hitt et l 2006). For instnce, size, geogrphicl seprtion of the deprtments or extended ctivities of BMW require decentrlized structure. Thus, BMW needs centrliztion to estblish common policies, but when employees know ll trditions they cn ct more independently (BWM Home Pge 2007, See ppendix Chrt 1). In this cse, strtegic mngement nd plnning gives the compny only sense of direction for the ctivities. Strtegic plns give brod guidelines towrds which more detiled nd specific plns re directed. The greter the time spn, the greter the number of mistkes. Present conditions re usully dominnt in the plnner's mind when the orgniztion initites pln nd these my be overstressed. lso, mny events re obviously unforeseen, but plnning cn be ided by techniques

Historic tenets of urban planning Essay Example for Free

Historic tenets of urban planning Essay The Third World Cities have seen extra- ordinary growth in their urban expansion since 1950. The world 10 most populous cities are located in the third world countries. The urbanization has changed the way of life for the people living there. On one side these megacities have become economic giant for their countries, on other they have also created problems such as disease, congested traffic, pollution and sacristy of resources with a huge gap among haves and have not. As these cities are unplanned and this urbanization is a sudden experience, it is natural for the Third world countries to be surrounded by these surmounting troubles, unless they choose the way out. Historic tenets of urban planning The evidence of urban planning can be found the ancient cultures such as Roman and Greek cities and in ancient cities in India and Egypt as well. The Indus civilization in Pakistan is recognized as the first civilization to have a completely developed urban planning. In 2600 BC, before the arrival of Harapa and Mojodharo, the small towns grew into bigger towns and eventually became cities with thousands of people living in. These people did not have agricultural society as their cities depicts, showing a homogenous culture, however diapered suddenly from the course of history with their cities still intact. These cities are well planned and follow a consistent design, which clearly shows that they were built according to a conscious plan, and is considered the first developed urban plan. Similarly the Romans used to built their cities according to a proper city plan, with military and civil defense and many European cities still appear to follow that pattern. In their plan, the city has a central plaza or market, which is surrounded by streets and walls with short cuts to cut the time short for pedestrians and often the city, has river or stream in the center to provide water and carry sewage out of the city (Crouch, 2003) During the last two hundred years the Western world urban planning has gone through extensive changes in its planning and design. In the industrial age, the control of the city was held by the wealthy few, while the rest of the population lived in slums and sewage. In the 20th century a movement started to change this urban structure and to provide healthy environment to its people. Thus arose the concept of garden city, which were small in size but were basically model towns with few thousand people. In the early 1920s the concept of modern city emerges, such as Paris but they were destroyed during World Wars (Gaffikin, 1999). It was only after WWII that the new cities started to take shape place, however it was not until 1970s, that cheap block construction created an easy and efficient way of creating new buildings. The main objective of the concept of modern planning is to regulate the building activities and set the limits on building and neighborhoods. According to Hopkins (2001) the postmodern planning is composed of the following essential elements: Aesthetics Planning In postmodern urban plans, the most essential element is taking aesthetics more seriously, which meant to add beauty to homes and building. The important aspect of a city planning is zoning, maximizing and managing the use of land and pace of urban development. Safety The houses in modern urban plans are designed to incorporate well with existing municipal services. The cities extreme zones are planned in a way that such dangers can be defused and houses in such areas are equipped with emergency operation and secure evacuation centers. Transport Planning A good urban plan has well developed transport system which cater to the needs of it commuters. Good transport system avoids traffic congestions and effectively carries commuters into different parts of the city without hassle. And automobiles in a city are well suited it meets its requirement, such as spacious roads and parking lanes, which can handle traffic in rush hours. Effective Sub-urban Planning A successful urban plan brings benefit to larger city area by making the towns and urban environment spacious. Planning and the environment In advanced urban or village planning models, taking care of ecology is inevitable. The modern urban planning includes pastures and gardens to keep natural environment consistent with the city.

Devils Trill :: essays research papers

â€Å"Devils Trill† Before the Spring Festival of 1973 the narrator’s mother brought him his violin; it was a fine German model. The narrator received the violin from his great uncle who bought it from a poor Russian musician for fifty silver dollars. His uncle was on his deathbed when he gave the violin to the narrator, and gave it to him because none of his sons our grandsons played the violin. The narrator aspired to be a musician for much of his young life; he attended a music school, but later abandoned the dream. The narrator is now in a camp for political prisoners, recently one of the prisoners was executed, and many prisoners were scared they were going to be killed. The narrator was made a prisoner of a fellow prisoner named Old Cop, and the narrator could not stand him. Even though he did not like him, the narrator tried to be on good terms with the Old Cop, but he just ignored him. On the eve of the Spring festival the narrator was playing his violin on his bed and a fellow prisoner w as trying to hide cakes his wife had brought him. After a while a crowd of inmates were gathered abound his bunk listening to him play the violin. The Old Cop was annoyed when The Big Boss of the barracks came over to listen to the narrator play so he told the narrator to go outside. As he as going outside to the courtyard he started to recall past spring festivals before he was a prisoner, and how he learned to play the violin. He then entered the bathroom and saw a couple of his friends and started play the violin for them. They were very pleased. Later that night he went to the Big Boss’s barracks, and they talked about the Big Boss’s upcoming release, and how he was arrested. When the narrator returned to his barracks, he witnessed the Old Cop trying to steal the one of the inmate’s cakes and started to fight with him. He eventually won the fight and was rewarded by one of the officers. He was to be one of the waiters at the festival, a job that the Old Cop would have had. The narrator was excited to receive the job because he would be able to hear rumors from the outside world. When they got to the festival they were to help the butcher slay another pig because there were more people coming than expected.

Explain why the NEP was unpopular with many Communists

Many Communists were devoted to fulfilling Mar's Communist Manifesto and were upset by the NAP going against it. These were mainly the far leftists who openly protested against it as the farer right members saw that keeping the NAP for a longer time would help the revolution by being a â€Å"half way house† between Communism and Capitalism. Many Communists found it difficult to speak out against Lenin as he was almost God like amongst them and he saw the NAP as a short term solution.Not only did the private ownership of business just upset Communists because it went against their ideology, it also meant that people who profited from their private businesses would be earning more than others which would lead to class divisions in society. The Communists wanted to break down all class barriers so that everyone would be equal. Not only this, class divisions could lead to political divisions, jeopardizing the Communist rule. Political divisions can't happen in a Communist state.It just can't happen. The class divisions will be even more pronounced as unemployment is very high meaning living standards are dropping for some. Firstly, there shouldn't be any unemployment in a Communist state because everyone is meant to have a place in society that is equal to everyone else. Secondly, dropping living standards turned people against the Communists. You're not going to support a government when you're worse off under them than you were before.Many Communists blame the NAP for the peasants' resentment of the overspent; although it probably was more to do with the fact the Communists were forcing a revolution to happen in a country that wasn't ready. Privately owned businesses in many cases were doing better than state owned ones which reflected badly on the government. They were doing better because they would benefit personally from their own hard work and so had more motivation to work well whereas workers in the State businesses didn't have that incentive.Also, state owned businesses were struggling to each full productivity because of outdated machinery which resulted in high production costs of consumer goods and so prices were high. This was terrible for the economy and led to peasants withholding food or purposely growing less as it profited them more as they could sell it for more. This angered Communists as they were trying to increase grain production for their industrialization plans. The NAP was not producing the capital the state required to industrialist.Even though they owned all the heavy production nines, they were losing out on the money made by the privately owned businesses plus the money from the peasants agriculture (which is going to pay for the industrialization of the LESSER) is going down thanks to them growing less or withholding more food! The NAP simply didn't meet the needs of the USSR and the Communists said the USSR needed industrialist's. So even though the NAP encouraged initiative amongst peasants and they l oved being able to sell their grain on open markets, the Communists didn't see this as enough of a gain and so opposed the NAP.

Psychodynamic Theory Essay

What Psychodynamic Theory Has to Contribute to Our Understanding of   Counselling in a Multicultural Society? If counsellors are to discern very well their clients of diverse backgrounds or culture and their place in a multicultural society, psychodynamic theory may be particularly helpful in this respect. Theories and techniques used in counselling are diverse and it is imperative for counsellors to know how to use their knowledge of psychodynamic theory in conceptualising systems for both counselling and therapy. In psychodynamic therapy, which is an approach in counselling based on psychoanalytic theories, it is postulated that conscious and unconscious influences mold human behavior and social relationships. This concept of the unconscious is often associated with Sigmund Freud whose contribution in psychoanalysis can not be discounted. Psychoanalytic theory though, is not exclusively Freudian. Freud’s brilliant ideas and theories, were controversial. His theories were under attack from many directions and it was a good thing though that from his perspectives, many other psychoanalytic theories emerged as well. Carl Jung was famous for his collective unconscious and his oriental approach was unorthodox for Western psychoanalytic theorists. D.D. Winnicott’s transitional objects and good- enough mothering for instance, are interesting contributions to psychoanalysis as well. It should be fascinating to explore these theorists’ contribution to systems and approaches of multicultural counselling. In as much as these theorists’ perspectives seem to have distinct or even conflicting orientations, we may have the chance to look upon their theories, in many ways, complementary in the practice of counselling in a multicultural society. Their theories can prove to be useful at any point in counselling (or therapy) sessions in understanding clients, their unique history, individual concerns, and understanding their behavior, the impact of their past experiences to their present condition in life, and some of their underlying motives and beliefs. Sigmund Freud   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Psychoanalytic approaches to therapy and counselling originated from the works of Sigmund Freud. He viewed that people are driven by unconscious influences, a part of their inner world of which they are not aware of. He theorised that repressed unconscious thoughts and feelings could manifest through dreams, fantasies and odd behavior. Until after these repressed forbidden desires, hurtful memories and experiences are brought to conscious awareness, these were presumed to lead to irrational and maladaptive behavior. Based on this concept, effective counsellors can effectively draw upon these repressed thoughts and emotions through psychotherapy to ease their client’s depression or anxiety and to rebuild their client’s self-esteem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Freud’s concept of eros (sexual and life instincts) and thanatos (aggressive and death instincts) are considered motivating factors of personality, with the term libido referring to basic energy of life associated with Eros. Troubled individuals may manifest death instincts through destructive behavior such as, alcoholism, substance abuse, aggression (towards self or others), and even suicide.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Freud theorised that the individual’s behavior is assumed to result from the interaction of three components of the personality: id, ego, and superego. The id is said to be the source of instinctual drives and operate in terms of the pleasure principle. It is capable of eliciting mental images and wish-fulfilling fantasies (Coleman, 1980).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second personality component is the ego, which intercedes between the demands of the id and the external world, and operates in terms of the reality principle. For instance, Freud believed that sexual or aggressive tendencies are in conflict with society’s rules and prohibitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was clever of Freud to introduce the third personality component, which is the superego, or commonly known as conscience. If one has learned and adapted to the moral demands of society, the individual would have a better grasp of what is right from wrong. The superego serves as personality’s system of control to inhibit immoral desires.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Freud believed in the interplay between the id, ego and superego, and how it becomes crucial to behavior. Inner conflicts may arise because the id, ego and superego are striving for different goals. Inner conflicts could manifest as a mental disorder if not resolved. Another important psychoanalytic concept of Freud is defense mechanisms. For him, whatever pains or anxieties are eased by distorting reality, if one can not deal with it rationally (Coleman, et.al., p. 54). Therefore, an individual’s distorted perception of reality poses behavior problems. This only happens though when the ego can no longer cope with the pain or anxiety by rational measures. Freud’s contribution to developmental psychology is his theory on five Psychosexual stages: the oral, anal, phallic, latency, and genital stages.   He believed that these stages of development could determine one’s defenses, anxieties, and impulses. A child who has been deprived of fully experiencing any of these stages may suffer fixation at that stage of development. The first three stages of development, the oral, anal, and phallic stages, are the most crucial, as one’s personality is molded at this time. If fixation happens at any point during this period, then the child would likely develop distinct personality type. From birth to 1 year (oral stage), the mouth is the principal erogenous zone and it is assumed that an infant’s greatest source of gratification is sucking. If the caregiver is overindulgent or depriving, then the child is likely to develop fixation at this stage. Some traits associated with overindulgence are optimism, manipulativeness, boldness and admiration. On the other hand, deprivation would lead to traits such as pessimism, suspiciousness, self-belittlement, passivity, and jealousy. Further, as Freud theorised, fixation at this stage, or when the individual did not receive adequate oral gratification during infancy, the individual is predisposed to excessive drinking or eating in adult life. When the child is about 18 months to 3 years (anal stage), the anus and rectum are considered to be the primary sources of pleasure. Either an excessive demand or permissiveness from a child’s caregiver, will lead to the development of anal personality. Other psychological problems that are thought to arise from this stage are obsessive-compulsivity and paranoia. During the phallic stage, or when the child is about 3 to 6 years old, the penis or clitoris is assumed to be the major source of pleasurable sensation. At this stage, the child learns to manipulate the genitals and becomes curious about the opposite sex. Curiously enough, Freud also believed that it is at this stage when the child develops intense sexual feelings for the parent of the opposite sex, or otherwise known as Oedipus and Electra complex. The Oedipal complex is the perception that boys desire to possess their mother. Freud thought that boys have incestuous cravings for their mother, even sees their father as rival, but they have fear that the father will harm them (castration anxiety). Likewise, the Electra complex is the assumption that girls desire their father, and want to replace their mother. The fear of the same-sex parent leads to sublimation of their sexual attraction for the opposite sex parent into non-sexual love, and they learn to identity instead to their same-sex parent.   For either sex, it imperative for them to resolve the conflict, such that when they enter young adulthood stage, they are likely to have a satisfactory heterosexual relationship. In the years from 6 to 12 (latency stage), sexual motivations are put aside and the child channels his energy into school, play, shared activities with friends, and sports. Finally, the genital stage, which is from puberty onwards, the deepest feelings of pleasure come from heterosexual relations. At this stage, the individual channels his energy into socially acceptable ventures such as entering into romantic relationships, establishing friendships, career planning and also some recreational activities.   Freud’s cathartic hypnosis was popular during his time, but more than the technique of hypnosis as a therapeutic cure to psychological illnesses, was his concept that feelings were drawn from the unconscious. His contribution stands out in the sense that he was the one who developed techniques such as free association and dream analysis in dealing with both the conscious and unconscious aspects of mental health. Freud emphasized the role of the unconscious motives and ego-defense systems, and the importance of early childhood experiences in the personality adjustment and maladjustment of adults, as well as the relevance of sexual factors in human behavior and mental disorders (Coleman, et.al., p. 57). Freud’s techniques now used in contemporary psychodynamic counselling provide much deeper understanding of the (client’s) self, and can prove to be helpful in emotional, spiritual development and self-awareness. Carl Jung   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the most original and controversial features of Jung’s theory on personality was the concept of collective unconscious. He theorised the existence of universally shared motives, drives, potentials, fears and symbols – that human beings have more or less the same collective unconscious. Collective unconscious is defined as the â€Å"storehouse of latent memory traces inherited from one’s ancestral past† (Hall & Lindzey, 1978, p. 119). Simply put, with this theory, there is probability of reviving experiences of past generations. â€Å"Humans are born with many predisposition for thinking, feeling, and perceiving according to definite patterns and contents that become actualized through individualized experiences† (Hall & Lindzey).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If Freud’s â€Å"unconscious mind† is often associated with repressed forbidden desires, hurtful memories and experiences, Jung’s collective unconscious is a vast resource of subliminal contents and potential, which includes the â€Å"wisdom and experience of uncounted centuries, and laid down in its archetypal organs† (Jung, cited in Hall & Lindzey, p.120). The collective unconscious can then serve a very good purpose to the individual. But, if this ignored by the ego, â€Å"the unconscious may disrupt the conscious rational processes by seizing hold of them and twisting them into distorted forms (Hall & Lindzey, p.120).   Instances of irrational behavior could arise such as phobias and delusions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jung believed that the individual achieves completeness or wholeness only as fantasies, images and dreams from the personal and collective unconscious become accessible to the conscious self (Coleman, et.al., p.58).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jung’s concept of archetypes refers to patterns of behavior within the unconscious mind. The most common of these archetypes are the persona, shadow, self, and anima and animus. The persona is tantamount to the social personality – the â€Å"face† an individual has in his social relationships. A healthy persona could then mean good adaptation to the demands of society or the environment where one belongs. In some respects, Jung’s concept of the persona is similar to Freud’s superego. The shadow has some resemblance to Freud’s concept of the id. It is considered the hidden or dark side of personality that sometimes the individual is not even aware of. This part of the psyche would be difficult to accept. If a certain trait of another distress an individual, then this could be a reflection of his shadow. Traits such as laziness, attention-seeking, anger expression, etc., are usually kept from consciousness and is often projected to others. The self can be considered the sum total of one’s personality, the motivating factor of human behavior that causes one to constantly strive and attain wholeness. It was Jung’s view that the self can only emerge only if various aspects of the personality have fully developed (known as individuation) (Hall & Lindzey, p. 124). Thus, this does not happen until one has reached middle age when one â€Å"begins to make a serious effort to change the center of personality from the conscious ego to one that is midway between consciousness and unconsciousness† (Hall & Lindzey). Jung believed that one takes the journey toward individuation, spending almost half of his life individuating, and the second integrating. This concept has direct application and relevance to career counselling. Notice that most individuals who reach middle age begin to have more focus and sense of purpose, not wasting their time and energy where they do not fit or are not welcome, and extending effort only in activities that will lead them to their true calling. Somewhat parallel to Freud’s Oedipus and Electra complex which prove relevant to understanding one’s heterosexual adjustment is Jung’s anima and animus. This is much like the â€Å"yin and yang† of the Chinese, the masculine and feminine side of human personality. The role of biological hormones cannot be discounted, but from a Jungian perspective, this is more considered to be a product of racial experiences of man with woman and vice versa. Jung’s anima and animus may be of relevance in understanding man-woman relationships in a counselling setting. Man is supposed to â€Å"apprehend the nature of woman by virtue of his anima, and woman apprehends the nature of man by virtue of her animus† (Hall & Lindzey, p. 123), and without regard to the real character of the other, their relationship will most likely lead to discord. Donald Winnicott   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The influential concepts of transitional objects, the good-enough mother and the true and false self are attributed to Winnicott. A transitional object is some sort of a security blanket for a child. It could be a favorite stuffed toy, baby blanket, pillow or any symbolic object that a child finds comfort in having. A transitional object helps a child cope with fear while their principal caregiver is away. The most influential person (object) during a child’s development would be the principal caregiver. In a counselling setting, the counselor serves as the transitional object, who gradually helps his client overcome frustrations and develop greater independence over time. The good-enough mother pertains to the principal caregiver whose parenting style fit the child’s developmental needs. Winnicott believed that caregivers have to be good-enough in providing the child’s needs, but not too much. They have to teach children as well to tolerate frustrations, and teach them the lesson of independence and self-sufficiency. Winnicott theorized that children’s needs, if not adequately met, could help develop a false self (this is somehow identical to Freud’s concept of fixation). On the other hand, when children’s needs are adequately provided, then, they are likely to develop a true self. A relationship based on trust, a relationship that is more real, will grow between the caregiver and the child. This concept may apply to counselor (or therapist)-client relationship. An effective counselor knows how to provide a safe â€Å"holding environment† for his client, and is adaptive to his client’s needs. The counselor knows how to respond to his client’s emotions with warmth and empathy, thus helping his client reveal his true self. References Coleman, James C., James N. Butcher and Robert C. Carson. Abnormal Psychology and Modern Life (6th ed.). Illinois: Scott, Foresman and Company. Dakai, S.H. (2003). â€Å"Addiction Counseling: Examination of Various Addiction Counseling and Therapy Approaches.† Journal of Addictive Disorders. Breining Institute. Hall, Calvin S. and Lindzey Gardner (1980). Theories of Personality (3rd ed.). New York: John Wiley & Sons. McGinnis, James D. and Kenneth R.Thomas (1991). The Psychoanalytic Theories of D.W. Winnicott as Applied to Rehabilitation. The Journal of Rehabilitation. 1 July 1991   

We are Austrians essays

We are Austrians essays In this journal entry we ask ourselves who we are as Austrians. What does it mean to be an Austrian and come from our country? Todays Austrians are a complicated and interesting people. They have a long history closely tied with Germany. Both countries share many of the same policy issues, and structure their governments the same. The current structure of government institutions is very close to that of Germany. In the executive branch, there is both a head of state and a head of government. The head of state acts as a uniting figure, and is supposed to remain apolitical. He represents Austria to the rest of the world. He is elected by popular vote for a 6-year term, renewable only twice. The head of government is the one who gets into the political scene. This person is elected from the lower house of the National Council. The National Council acts as the legislative branch of the government. It is bicameral. It is composed of the Nationalrat and the Bundesrat/Federal Council. The Nationalrat is the lower house, which is composed of a total of 183 members. The Federal Council is composed of 62 members. The legislature has the rare opportunity to boast a long history of a Grand Coalition government. This is not seen in many parliaments across the globe. Each Member of Parliament serves a 5-year term, which i s renewable. The National Council uses proportional representation with a 4% threshold. It is currently composed of the SPO with 57 seats, the OVP with 51 seats, the FPO with 34 seats, the BZO with 21 seats, and the Greens with 20 seats. Overall, we have a very sound and cooperative government, which can be inferred from the many grand coalition governments. We also have a long history of consociationalism. This is where we delegate problem-solving responsibilities to the lowest form of government possible capable of doing the job. We believe that the more personal and local the issue is to a person, the more likely tha...

Rhinoceros Beetles, Subfamily Dynastinae

Rhinoceros Beetles, Subfamily Dynastinae Members of the beetle subfamily Dynastinae include some impressive-looking beetles with impressive-sounding names: rhinoceros beetles, elephant beetles, and Hercules beetles. The group includes some of the largest extant insects on Earth, many with impressive horns. For purposes of this article, we will use the term rhinoceros beetles to represent all members of this subfamily. Description: Rhinoceros beetles and other members of the subfamily Dynastinae are usually convex and rounded in shape (similar to lady beetles in shape, but much larger). The species that inhabit North America aren’t as large as those found in other parts of the world, but our eastern Hercules beetles (Dynastes tityus) reach a still-impressive 2.5 inches long. Identification of this subfamily requires some knowledge of beetle morphology and its associated terminology. In rhinoceros beetles, the labrum (upper lip) is hidden beneath a rounded, shield-like structure called the clypeus. Rhinoceros beetle antennae consist of 9-10 segments, usually with the last 3 segments forming a small club. For additional identifying traits of this subfamily, please refer to the details provided on the Generic Guide to the New World Scarab Beetles website. Classification: Kingdom – AnimaliaPhylum – ArthropodaClass – InsectaOrder – ColeopteraFamily - ScarabaeidaeSubfamily - Dynastinae Diet: Rhinoceros beetles and other members of the subfamily Dynastinae generally feed on decomposing vegetation (rotting wood, leaf litter, etc.) as larvae. Many adults feed on decaying plant roots underground, although some species also appear to feed on sap and fermenting fruit. Life Cycle: Like all beetles, rhinoceros beetles undergo complete metamorphosis with four life stages: egg, larva, pupa, and adult. Some species are relatively long-lived as insects go, and may take up to two years to reach maturity. Special Adaptations and Defenses: Male rhinoceros beetles often bear large horns, either on the head or the pronotum, which they use to joust with other males in battles over territory. Remarkably, recent research showed these enormous and bulky horns don’t impede the male rhinoceros beetle’s ability to fly. Range and Distribution: Rhinoceros beetles and their kin live throughout the world, with the exception of the polar regions, and are most diverse in the tropics. Scientists have described about 1,500 species to date and subdivided these into eight tribes within the subfamily Dynastinae. Sources: Borror and DeLong’s Introduction to the Study of Insects, 7th edition, by Charles A. Triplehorn and Norman F. Johnson.Subfamily Dynastinae - Rhinoceros Beetles, BugGuide.Net. Accessed July 20, 2013.Kaufman Field Guide to Insects of North America, by Eric R. Eaton and Kenn Kaufman.Dynastinae, Generic Guide to New World Scarab Beetles, University of Nebraska State Museum. Accessed July 20, 2013.Volume 1: Morphology and Systematics (Archostemata, Adephaga, Myxophaga, Polyphaga partim), by Rolf G. Beutel and Richard Leschen. Accessed via Google Books on July 20, 2013.Elaborate horns in a giant rhinoceros beetle incur negligible aerodynamic costs, Erin L. McCullough and Bret W. Tobalske, Proceedings of the Royal Society B: Biological Sciences. Accessed online July 20, 2013.

Library and Information Science Assignment Example | Topics and Well Written Essays - 250 words

Library and Information Science - Assignment Example Markey notes that the descriptive cataloguing that had received a lot of attention than it deserved was not justifiable and observed that challenges were expected with the era of mass digitization and Google. The online library catalogues were perceived as being unreliable and not containing the resources that many scholars required (Markey, 2007). The efficiency with which people found information in Google made online library cataloguing less preferable. Markey recommends that rooted cataloguers had to dedicate more time to subject analysis, authority control, resource evaluation and identification. Instead of cataloguing the mass produced formats like books, the article notes that there was a need to shift toward cataloguing the unique primary sources like archives and teaching objects. Markey recommends the need to embrace the Post-Boolean probabilistic searching, subject cataloguing, and expansion with qualification metadata (Markey, 2007). The author also suggests the resolution the full-text retrieval problem to redesign the online library catalogue. The Arlington Heights Memorial Library that was visited by far lags below the recommendations of Markey. Although there is what one can call metadata, there is not available in the library any cataloguing by subject, no post-Boolean probabilistic searching embraced and there lack the primary sources in the library.

Who benefits from Internet gambling Coursework Example | Topics and Well Written Essays - 2000 words

Who benefits from Internet gambling - Coursework Example The Internet gambling now facilitates any individual to take part in gambling right from their residences, offices or any other place of their preference at any time as they play in the casinos. Further, Internet gambling offer some new forms of gambling like tournaments, betting exchanges, poker, spread betting, which may not be available in traditional casinos. Thus, now, consumer is deriving benefits from the Internet gambling as it offers to him the convenience of playing gambling. U.K, Malta and Gibraltar are the nations from EU jurisdictions, offer the maximum number of e-gambling companies, which account for the lion’s share of online gambling on the international level as the majority of the players in online gambling are from customers from outside the EU. The Internet gambling offers various advantages to the host nation’s economy adding considerable tax income , employment opportunities and business opportunities to Internet service providers , mobile compani es , software developers , website developers , etc.(Gainsbury 2012: 3). This research study will make an in-depth analysis of the benefits offered by the Internet gambling to various stakeholders of the host nations. As per Goodman (1995), internet gambling offers significant wealth, regenerate local economies and offer more employment opportunities. As of now, online gambling industry is a $35 billion global industry. (Goodman 1995:28). In 2013, Gibraltar enjoyed $ 80 million in tax revenues from online gambling industries, and it created around 2600 jobs for the economy. (Bernews 2014). As per Wall Street Journal, in U.S.A, only Delaware Nevada and New Jersey permit online gambling as of now. Further, it is to be noted that the international online-gambling revenue, pushed by online betting in Europe, in 2012 attained an estimated figure of

Contemporary Video Art Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Video Art - Essay Example Lynda Benglis is an eminent sculptor who produced many video presentations in the mid 1970s. Her main theme is female sexuality and identity. The interest and presence in her sculptural work using metaphorical, biomorphic shapes finds its way into her self-reflexive, investigative videos. The subject matter of 1970s feminist video was personal. ‘Benglis’s video work confronts issues raised by feminist theory, including the representation of women, the role of the spectator, and female sexuality. Benglis also engages the emergent practice of video in an incisive discourse on the production of the moving image.’ The art of the process is thus captured within the work itself even as the question of self is investigated. ‘Benglis negotiates a personal space for herself, maintaining a deliberate distance from the medium. Using her own body and creating multiples of her images. She interrogates the relation of the self to the body—focusing on the interface between our inner and outer realities. With Benglis standing in front of a photograph of herself, which is then affixed to a monitor bearing her image, the notion of â€Å"original† is complicated. Benglis’s work takes on another layer of meaning.’ Her video, Document (1972), suggests the impotence of media to accurately copy her, her image and herself. ‘She, as the object of our gaze, never allows a static full-face pose on the screen. Benglis’s use of the replicated image in photography and video, both in and on the TV, is a direct reveal.

The importance of reading Essay Example for Free

The importance of reading Essay Reading has at all times and in all ages been a source of knowledge, of happiness, of pleasure and even moral courage. In todays world with so much more to know and to learn and also the need for a conscious effort to conquer the divisive forces, the importance of reading has increased. In the olden days if reading was not cultivated or encouraged, there was a substitute for it in the religious sermon and in the oral tradition. The practice of telling stories at bed time compensated to some extent for the lack of reading. In the nineteenth century Victorian households used to get together for an hour or so in the evenings and listen to books being read aloud. But today we not only read, we also want to read more and more and catch up with the events taking place around us. The various courses and classes being conducted in rapid reading support this belief. A person who is widely read is able to mix with others: he is a better conversationalist than those who do not read. He can stand his ground. Reading broadens the vision. it is in a way a substitute for travel. It is not possible to travel as much as one would like to and reading can fill in the gap created by the lack of travel. Reading, as Bacon wrote in his essay. Of Studies. maketh a full man: conference a ready man: and writing an exact man. Thus a widely-read man is a better conversationalist and is able to see the other point of view. Literature is a form of art which can cross barriers and if one does not know the language in which a piece of literature is written, one is willing sometimes to learn the language. Even if one does not learn a language one reads the literary work in translation. This contributes to the growth of understanding and tolerance amongst people. Reading also helps one to see the present in relation to the past and the future, and thus develop a historical perspective. Care is needed to ensure that reading does not become a substitute for real life. The moment one ceases to enjoy the ordinary pleasures and happiness of life and is content to enjoy them vicariously through fictional and historical representations, one loses all the benefits of reading and loses contact with life. With the cinema and television taking up a great deal of attention of children, teenagers and even adults, the habit of serious reading is dying out. People are content to read abridged versions.

Private Schools vs. Public Schools Essay -- Education

(Thrust for Educational Leadership 1999) wrote: Voucher proponents claim that public school educators could learn a lot from private schools and their "superior" practices and outcomes. However, a report from the non-partisan Economic Policy Institute has found that the most important variation between schools lays in the type of community in which they are located (affluent, suburban, inner-city), not whether they are private or public. Researchers conducted case studies of eight public and eight private elementary schools in California to determine whether there are any identifiable and transferable private school practices that public schools can adopt to improve student outcomes. They discovered: †¢ Private elementary school employees are not necessarily more accountable to parents than are public school personnel. †¢ Private school expectations for student outcomes are not more clearly defined. †¢ Private schools do not provide more meaningful evaluation, supervision or mentoring of teachers, nor are they more selective in hiring teachers than their public school counterparts. Private schools also did not necessarily have more flexibility in firing teachers. †¢ Private schools do not necessarily focus more on issues such as values and behavior. †¢ Private school innovations do not necessarily stimulate improved practices at the public schools with which they compete. The report found that inner-city private schools shared more characteristics with public schools in low-income communities than with affluent suburban private schools. Likewise, suburban public schools had more in common with suburban private schools than with urban public schools. The researchers conclude that the report's findings "could have importan... ...erybody can get on a team in a smaller school." Similarly, a child who needs more individual attention might benefit because "it can customize a child's experience a little more." Finally, I think it is up to each parent to establish what is best for their children. Some children need more attention than others and they learn better in smaller classrooms. What ever route you choose make sure your children are getting a good education. References (1999). Differences between public, private schools overstated, study finds. Thrust for Educational Leadership, 29(2), 4. Retrieved from Academic Search Complete database. Lawrence, L. (1997, April 28). The pros and cons of public vs. private schools. Christian Science Monitor, p. 12. Retrieved from Academic Search Complete database

Coffee Shops Essay

~Learning Issues~ 1. To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2. To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3. To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4. To see the impact of brand positioning to the consumers decision making. 5. To recommend marketing strategy after learn about consumers decision making process. 1. 0 Summary 2. 0Problem Identification Figure 1: Crimson Cup market segments As a wholesaler of coffee and tea and a provider of marketing programs to independent coffee shops and retailers, CrimsonCup has experienced growth over the past decade and is within range of becoming the nation’s second- or third-largest alternative to Starbucks. Figure 1 show about the segmentation of the Crimson Customers which divided into primary customers and ultimate customers. Primary customers are the independent coffee shops, grocery and restaurant. However the ultimate customers are divided into two groups; first is the consumers that buy the coffee from the primary customers and brewing at home; second is the consumers go to the coffee shops to drink coffee. The important of understanding of the ultimate customers are very important because the demand of the primary customers comes from the demand of ultimate customers as consumers. This company branding mission has focused on creating the independent retailer as the brand, rather than the product supplier. The CrimsonCup brand is featured on packaged coffee sold by retailers for office or home consumption, on mugs and cups provided to retailers and in some other promotional materials, and the firm is now considering the issue of weather it should be more aggressive in its promotion of the CrimsonCup or Coffee for Independent Thinkers brands as well as how best to develop its strategy of helping the independent coffee shops it serves. In understanding of the consumers’ wants and need, they search for many information and from the case, there is one consumer research already give some result about coffee consumption that made the university students or people that closely related to the university environment as focus group. The information get from this research need some additional approval from others finding to made their assumption about the behavior of the consumers to the Crimson Cup product or information related to the coffee consumption will be more meaningful to understand the attitudes of the consumers. By using the consumer decision making model, we are trying to analyze the consumer behavior in consuming coffee and make our recommendations about what strategy should be focus by this company and to suggest some alternatives to solve their problems and to get more opportunities in this industry. 3. 0Analysis We are using the consumers’ decision making model to analyze the consumer behavior of this company. 3. 1Market Segmentation Evaluation The differences of consumers in making decision will make them divided into difference segments in the market. Before we continue to discuss about the consumer decision making process that shows in figure 2, we underline first the environmental influences and individual differences because this two elements in the CDP’s model will be important to most of part in the consumer decision making process. Environmental Influences We found that the environmental influences for this product are culture, family and situation: 1. Culture: The customer segments in this case change over the past year. The American coffee culture brought on by an insurgence of gourmet coffee retailers and than evolved to a point where â€Å"getting a coffee, going out for coffee, is our little space in the workday to call our own†. The evolution of the culture show that how important of coffee in the American culture and they consume it anytime that more than just take the coffee in their breakfast early in the morning. 2. Family: From the research, one of important factors that influence purchasing decision is recommendation from family or friends. 3. Situation: The consumption of coffee in this market segments can also influence by occasion factor means when the whether at that time in winter, they will take more coffee rather than during summer. Figure 2: Consumer Decision Process Model Individual Differences 1. Consumer resources will make individual influences because the consumers in this case have different resources especially time, students or people that working in the university will have limited time to spend for searching location for the coffee shops. They will choose the nearer shops to take a little break to make them fresh. For the money resources, they are not constraint of it because from the research price is at sixth factor that encourage them to buy the coffee and seventh factors that discouraged them to not take it. We can predict that, the consumers in this coffee drink market are not price sensitive because of enough money resources. 2. Attitudes: The beliefs and feeling that more on quality and convenience place when they consume the coffee will make differences to their individual factors. Percent Beliefs and feeling 1. 58 Regularly buy coffee at coffee shop said coffee shops offer better-quality coffee. 2. 33 They think coffee shops sell better coffee than those of their competitors 3. 37 Purchase their coffee at coffee shops instead brewing it at home normally goes to the closest one. 4. Personality: person that need more energy and have busy lifestyle will take more coffee rather than people that consume it because of social activities like to spend time with their friends with coffee. 3. 2Need Recognition Consumers in the coffee market will start recognize that they need to take a cup of coffee at least when there is environmental influences occurs, when their mind set that they must take coffee as the term as ‘consumption norms’ in their culture, they will need to take it anytime. That is the reason why the American will take coffee not only in the morning like Malaysian in their breakfast but anytime when it crosses to their mind. They also will take coffee more in the winter season because their need to make themselves hot and tasty, as well as the routine and tradition of sharing a drink with friends as a social event. For individual differences, the need of the student and people in the university will be differences each of them depends on their psychological affect that when they want to have energy or avoid sleepy when they doing their work, they have to take a coffee. The need recognition for this group will be high when they have many assignments that must be done every time and have to stay up at night. 3. 3Search When the consumers had need recognition process in their mind, they will start with making internal search. In their memory will have some information when they are exposing and have retention to some coffee brand before in their mind. Marketer must stimuli the consumer memory with their activity and non-marketer also give some conformation in this process that consider as external search. Even from the research said that brand is not factors that really encourage or discourage them to choose the coffee but how the marketers positioning their brand still are important. In this case, the marketers generally make TV commercials, store displays, give free samples in the mall and fliers and newspaper coupons to influence the consumers but approach that use by the Crimson Cup to position their product using: 1. Their position statement is â€Å"coffee for Independent Thinkers† as approval to consumers that they will get quality drinks in a clean and friendly environment. From the report said, â€Å"People see ‘coffee for independent Thinkers’ and come in to the coffee house. They like the message. † 2. The Crimsoncup believe that quality can make consumers perceive more better to their product and because of that, they offer quality coffee bean that: Have Fair Trade Certified Organic coffee are certified by USDA (Quality Certification Services) Signature blends. Flavored coffees in light, medium, and dark roasts with Class I Specialty Grade Coffee. Non-marketer also will stimuli them because in this case, word-of-mouth from other people experience will influence them to get information about a new coffee house. Recommendation from family and friends also will influence them to choose the coffee shops. The more effective stimuli expose to the consumer the more intention the brand will be keep it the memory of the consumers. 3. 4Pre-Purchase Evaluation of Alternatives Again this process will influence by environmental influences and individual differences. If they have and experience before with satisfaction after consume the coffee drink, positive reinforcement will be happened to encourage them to use this information in the pre-purchase evaluation alternatives process. But the most important element here is the influence or recommendation from the family and friends to choose the coffee shops or to buy the coffee brands. Here, factor that encourage and discourage will be play in the consumer mind while making evaluation. Research finding is like table 1 and table 2 that mention about factors encourage and discouraged consumers to return to the coffee shops. Table 1: Factors encourage consumers to return to the store Factor Description Score 1. Location Highest score show that the consumers prefer to choose the closest store/shops. 6. 6 2. Taste – 6. 43 3. Atmosphere When going for social reason, atmosphere is important, but less when going alone. 6. 04 4. Price Ranked fifth 5. 19 5. Brand For a favored brand was a reason to purchase coffee for office or home use. 4. 95 Table 2: Factors discourage consumers to return to the store Factor Description Score 1. Taste Highest score 6. 90 2. Price Ranked fourth 6. 00 3. Brand. Brand ranked low as a reason for choosing a store or determining frequency of visits to the store. 4. 56 Even the locations the first choice but the reason of consumers will return to the store are combination of taste, price and location. Speed of service was also mentioned as a factor when deciding to go. 3. 5Purchase When they purchase the coffee, the factors that will attract them to come to the shop are the location and the quality that they will receive from the shop like the taste of coffee as the second encourage factors and also clean and friendly environment. From the report of the Crimson Cup Independent retailers said ‘People see ‘Coffee for Independent Thinkers’ and come in to the coffee house. They like the message’. This shows the success of the retailers to attract the consumers using the brand slogan and the services that will provide clean and friendly environment. 3. 6Consumption From the research found that the most positive items sometimes bought at a coffee shop were breakfast food such as list in table below: Table 3: others items buy in coffee shop. Food Percentage 1. 2. 3. 4. Bagel and muffins Sweets (cookies and cakes) Chai tea Not ever purchase other items 55 14 8 13 Because of the culture of American like coffee, so there is no special time for them to get a cup of coffee but for the students, the probability is drinking coffee early in the morning to boost energy before start work or at night to retain and maintain energy to stay up doing assignment until early in the morning. 3. 7Post-consumption Evaluation. From the case, if they have a bad experiences to the coffee they will make punishment with tell others consumer to not take the coffee at that shop but when they have positive experience they will came again. The research finding tell us that taste of the coffee will be the second important factors why they choose the coffee drinks and the first factor they not return to the coffee shops. So, even location will be the first factor to encourage them to come again to the shops but the taste still be most important as the first things that should be focus by the Crimsoncup to maintain the product quality. Quality is more refer to the taste and the convenience is more refer to the location. The level of satisfaction is encourage by this both factors that make the consumers perceive they receive a good quality product at the right location plus with quality extra services in clean and friendly environment. 3. 8Divestment They did not mention about anything for this process. We will suggest them to make research to identify some information like what the customers do with the bean if they brew it at home, the packaging and maybe the cup to serve the coffee. This information can be use by Crimson Cup to complete building an effective marketing strategy. 4. 0SWOT analysis of Crimson Cup coffee From the case, we analysis their company using SWOT analysis like figure below: Strength Weaknesses Statistics shows that small prepared coffee retailers are growing faster than the mighty Starbucks. Crimson Cup is has specialize in this industry by served independent coffee houses, teaching independent coffee shop owners the skills needed to operate a viable and competitive business. Greg Ubert as a founder of this company is the author of ‘The Seven Steps to Success: A Common Sense Guide to Succeed In Specialty Coffee’. We see this directly to share skills and information with the independent coffee shops retailers but indirectly influence the consumers that they will get quality services from the coffee shops. They have their own website that can search from website address www. forindependenthinkers. com or www. crimsoncup. com . Its expert baristas have opened well over hundred coffee shops around the country. Its starts-up program includes every things needed to operate independently without the constraints of franchise agreements. The coffees that they serve have quality certification like we discuss at the previous chapter. The slogan ‘Coffee for Independent perceive positively by the consumers. The Crimson Cup just focus limit their activities on the coffee and not serving bagels and muffins or sweets even there is demand of the item that found from the research. Opportunity Threat Coffee consumption is very important in American cultures There is winter season every year in that country. There is demand for items purchase with coffee in the shops (i. e. : muffins or cookies) . Recommendation from family or friends is one of the five most important factors for influencing purchase. 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors There are many competitors in coffee industry that serve with multi-style of marketing strategy such as Starbucks. The negative impression of the consumers to the coffee shops will make them distribute the information using word-of-mouth as a punishment or negative reinforcement for them our others consumers. 5. 0Alternatives There are many problems we identify before so the alternatives we provide here will give suggestion to the entire problem that we will use the make effective recommendation in the next chapter. The alternative will be dividing into: Additional research that should be done to make assumption. Brand focus Marketing strategy Marketing program (IMC) 5. 1Additional Research for More Understanding of the Consumer Behavior. After we make analysis, we put the research that had been done and come with the additional research that possible to be done to make more effective assumption for this company target market like table 4 below: Table 4: Consumer Research Stage Process Done Additional 1 Need recognition Environmental influences Culture Family Situation Individual differences Knowledge Attitudes lifestyle Environmental influences Social Class Individual differences Consumer resources Value 2 Search Stimuli (to general finding) Marketer (TV commercial, etc) Non-marketer (word-of-mouth). The research should be done more focus on the Crimson Cup. 3 Pre-purchase evaluation of alternative Factor encourage and discouraged to return to the coffee shops What make consumers satisfied and come again to the coffee shops. 4 Purchase Location Price Nature/quality of assortment Store clientele can be good research because it will be influence by the social culture. 5 Consumption How they consumer When they consume Where they consume How much they consumer? 6 Post-purchase evaluation Dissatisfaction ? (punishment) Satisfaction? Reaction? 7 Divestment There is no research state in this case. How customer’s divest packaging /cups? 5. 2Brand Focus Here is the evaluation of the alternatives for the brand focus; ‘Coffee for Independent Thinkers’ Advantages: 1. Consumers like the statement, ‘Coffee for Independent Thinkers ’. Once they see this slogan shows in the window of the coffee house, they will go in the coffee house. Besides that, those coffee houses which display this slogan on the window of the coffee houses are promise to offer quality drinks in a clean and friendly environment. 2. University students are the group of people that public perceives them as independent thinkers. So, by emphasis on ‘Coffee for Independent Thinkers’ brand, drinking CrimsonCup coffee can be a trend or lifestyle for the students. 3. When consumers see the seal, they know this coffee house is offer good quality coffee and nice environment for them to enjoy the coffee. As a result, ‘Coffee for Independent Thinkers’ slowly becomes the seal of guarantee for quality coffee. This action also fulfills the need of the consumers that the taste of the coffee is the most important reason that makes consumer to come back again. So, when the consumers see the seal ‘Coffee for Independent Thinkers’, 4. Crimson Cup primary customers is the independent coffee shops, other than attracting the consumers, they also can influence the independent coffee shops retailers to perceive positively this brand slogan. 5. The impact of the slogan show from the research that 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors. Disadvantages 1. Another disadvantages of promoting ‘Coffee for Independent Thinkers’ brand is CrimsonCup brand has exist for a long time. Most of the people know about CrimsonCup brand because anything about the coffee will makes consumers think of CrimsonCup. For example, when we mention about CrimsonCup, consumers will start thinking of a company who sells good quality coffee bean; a company that provide training for those who would like to open a coffee house; a company offer good quality coffee and etcetra. 2. If suddenly the company changes CrimsonCup to ‘Coffee for Independent Thinkers’ brand, consumers will get confused whether this is a new brand or another company cooperate with CrimsonCup. ‘Crimson Cup’ Advantages: 1. It already establish from 1991 and use by the company. Disadvantages: 1. Consumers are not really care about the brand of the coffee when they just simply want to drink coffee. Only those consumers who purchase the coffee mainly for office or home use will care about the brand of the coffee. So, with only focusing on the CrimsonCup, the impact of promotion or advertising activities not give high impact the consumers intention. Under this kind of situation, they will just choose which coffee house is nearer and convenient for them. 2. Consumers has possibility to ranked this brand quality is same like competitors. 5. 3Marketing Strategy To overcome with the marketing strategy, we divide the alternatives with 4 P’s. For these alternatives, we are using push strategy to encourage the demand from the consumers and pull strategy to encourage the primary customers to run their own activities that can encourage the increasing of sales. 5. 3. 1Price strategy Pricing strategy for the primary customers: Alternative 1: Allowance Alternative 2: Discount Here are the alternatives for the consumers (ultimate customers) Alternative 1: Membership price. Membership price usually entitle for primary customer who purchase constantly and loyal customers. Most of them are independent coffee shop or restaurant. Here customers need to fill in the membership form. This membership duration can last for one year. Crimson Cup provide them special price and keep their purchasing track record. For ultimate customers, every time they purchase at our coffee shop they have to present the membership card and membership number, so they are entitle for 8% discount for each cup of coffee. Each time they purchase by using the membership card they can collect the points and redeem it at our coffee shop. Other than that the advantage being a membership of CC is; based from the track record and base from the personal details we have, we will appreciate our customer during their birthday by giving them birthday coupon and they can redeem it at our coffee shop. Alternative two: Quantity discount Crimson Cup chooses by giving an ‘extra amount’ is one of the good idea to encourage customer to buy in large amount especially independent coffee shop. Every 2kg customers will enjoy 200grms extra. Customer pays for 2kgs price but enjoy 2200grms coffee. From 200grms coffee can cover at least 10 cups of coffee and coffee shop can gain an extra profit from it. For our coffee shop, customers who order five items in a single receipt worth $70 and above entitle for a regular cup of cappuccino for free. This idea is to encourage customer to come in a big group. 5. 3. 2Product strategy A product is define as anything that can be offered to the market for attention, use or consumption and that might satisfy a want or need ( Armstrong and Kotler 278). Alternative 1: Crimson Coffee CrimsonCup is a specialty coffee roaster. Their coffee beans are a special blend that Armando created, which is called Armando’s Blend. It’s smooth, no aftertaste, and smells delightfully good and full fill the coffee drinker’s need. Alternative 2: Coffee Cup Coffee can use disposable cup to serve their coffee with Crimson Coffee name and tagline ‘Coffee for Independent Thinkers’. This is because we want customers to drink with passion. The brown color paper with Crimson Coffee name is actually one different layer of paper. The main function of it is actually to absorb hit and cold; meaning that if customers buy some hot drink they can easily hold the brown layer to avoid them from hot especially kids. It is also same if they buy cold drink, the brown layer is use to absorb the water so that customer no need to ask for tissue paper. Alternative 3: Paper Bags. Fair Trade is an innovative, market-based approach to sustainable development. Crimson Cup is certified organic and shade grown. This means that the products you buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming. Crimson Cup Coffee use paper bag and the material can easily recycle. At the paper bag stated clearly the Crimson Coffee Brand and tagline ‘Coffee For Independent Thinkers’ . Behind the paper bag consumers can search the map for the nearest Quality Certified stores on the CrimsonCup website. Alternative 4 : Product labeling They should show the Crimson Cup Logo at the packaging of the coffee bean that sell in the grocery or coffee shops. All off the certification they get also should be publish at the packaging or cups and mugs use to serve the coffee. Alternative 5: sell muffins, bagels, cookies and cake. They should sell items like bagels, muffins; cookies and cake because of there are demands of the products that consume together with the coffee. 5. 3. 3Promotion Strategy Making joint venture Making joint venture can be one of the methods for its marketing recommendations. For an example making joint venture with famous fast food companies such as MacDonald in order to put coffee in its menu. Now a day’s making joint venture is one of the ways for companies in order to make themselves more popular like PepsiCo which joint venture with KFC or Lipton. 5. 3. 4Place strategy. Clean, friendly environment because consumers more perceive on quality and convenience. Service delivery if the place is too far. Make a target for the range of shops in one town. 5. 4Integrated Marketing Communication program (IMC) Before we suggest alternatives for the IMC, actually the goals of the marketing program are: 1. To increase more awareness about the Independents coffee shops, grocery, and restaurant those serves the coffee from Crimson Cup or sell the coffee beans from this company. 2. To increase the knowledge of the consumers about the coffee and this activities will stimulate them to come to coffee shops or brewing at home. Alternatives 1:Barista4aDay Contest One of the programs which are launched is Barista4aDay which is a program for coffee lovers as customers (ultimate customers) or even independent coffee shop owners (primary customers). The program is simple. One coffee lover gets to spend a day learning the art of Barista. A Barista is a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, espresso, roast degree and espresso equipment. Point of purchase Try the coffee in front of the coffee shops. Crimson Cup travel to the focus group. Go to university or potential place by lorries. Leader’s opinion 6. 0Recommendation of Strategy After we list the all alternatives for all the problems that we underline in second chapters, we come with the recommendations below in the combination of strategy that will be run to influence the consumers’ decision making process. 4 P’s Price: Alternative 1: Allowance Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Alternative 5: sell muffins, bagels, cookies and cake. Promotion: Making joint venture. Package to make them try the muffin as new product Place: Clean and friendly environment. IMC (annual program) Baristas4aDay with personality Research Store clientele 7. 0Plan of action Program Responsible Duration Description 1. 2. 3. 4. 5. 6. 8. 0Contingency Plan 4 P’s Price: Alternative 1: Discount during winter season Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Promotion: Place: Clean and friendly environment. IMC (annual program) Point of purchase at the store Word of mouth by a leader 9. 0Conclusion. Consumer decision making model is very useful to analyze the behavior of consumers start from need recognition process until the divestment process. But, to get information for the every step or process in the model, some research should be run because research will supply more reliable and valid information to make our assumption more accurate. The assumption will be use to make prediction to the consumers decision making and this information are useful when the marketer trying to strategize their marketing programme or marketing activities to supply the products that can really transfer value the consumers. Reference: Blackwell, Miniard and Engel (2006), Consumer Behavior, 10th Ed. , Thompson, Southwestern Kotler, P. (2006) Marketing Management 12th edn. , Upper Saddle River, New Jersey; Perentice Hall. Kotler, P and Gary Armstrong (2006). Principles of Marketing 11th edn. Upper Saddle River, New Jersey, USA: Prentice-Hall Inc http://www. wikipedia. com http://www. mplans. com http://www. forindipendentthinkers. com.